TY  - BOOK
AU  - AGARWAL James
AU  -  WU Terry
TI  - Emerging issues in global marketing:  A shifting paradigm   
SN  - 9783319741284
U1  - X:51.1, Q8 
PY  - 2018///
CY  - Switzerland
PB  - Springer          
N1  - Bibliography chapterwise
ER  -