TY  - BOOK
AU  - Hawkins Del I, and others
TI  - Consumer behavior:  Implications for marketing stra   
SN  - 0256034141
U1  - X:1:(S:44), M3;M6 
PY  - 1986///
CY  - Texas
PB  - Business Publications         
KW  - Consumption Economics
N1  - Bibliography chapterwise; Appendix: P 708-731
ER  -