TY  - BOOK
AU  - Peterseon Robert A
TI  - Marketing research
SN  - 0256024375
U1  - X:51b4, M2 
PY  - 1982///
CY  - Texas
PB  - Business Publications         
KW  - Marketing
N1  - Bibliography chapterwise; Appendix: p 657-66
ER  -