TY  - BOOK
AU  - Ring Lawrence J, and others
TI  - Decisions in marketing :  Cases and text   
SN  - 0256027773
U1  - X:51-8, M4 
PY  - 1984///
CY  - Texas
PB  - Business Publicationss         
KW  - Marketing
N1  - Appendix p 819-30
ER  -