TY  - BOOK
AU  - Altstiel Tom
AU  -  Grow Jean
TI  - Advertising strategy:  Creative tactics from the outside/in   
SN  - 1412917964
U1  - X:513, P6 
PY  - 2006///
CY  - Thousand
PB  - Oaks Sage publisher        
KW  - Commerce
N1  - Bibliography Chapterwise
ER  -