TY  - BOOK
AU  - Leiss William, and others
TI  - Social communication in advertising:  Persons, prod   
SN  - 0416012019
U1  - X:513:(Y), M6 
PY  - 1986///
CY  - Toronto
PB  - Methuen          
KW  - Advertising
N1  - Bibliography: p 313-320
ER  -