TY  - BOOK
AU  - SWAN K Scott
AU  -  SHAOMING Zou
TI  - Interdisciplinary approaches to product, design,  innovation, and  branding in international marketing
SN  - 9781781900161
U1  - X:511.1, Q2 
PY  - 2012///
CY  - UK
PB  - Emerald          
KW  - Commerce
ER  -