DE PELSMACKER Patrick <br/><br/>
Advertising in new formats and media   Current research and implications for marketers    

 - UK  Emerald            2016 
 - xviii,412p  cm. 
<br/><br/> Bibliography: p 330-349 
<br/><br/><label>ISBN: </label>9781785603136  6542.89 
<br/><br/><label>Source: </label> 3794, 05/03/2018, R K Books  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:513b4, Q6