TY  - BOOK
AU  - DE PELSMACKER Patrick
TI  - Advertising in new formats and media:  Current research and implications for marketers   
SN  - 9781785603136
U1  - X:513b4, Q6 
PY  - 2016///
CY  - UK
PB  - Emerald          
KW  - Commerce
N1  - Bibliography: p 330-349
ER  -