TY  - BOOK
AU  - Lucas John T
AU  -  Gurman Richard
TI  - Truth in advertising
T2  - American Management Association Research Report
SN  - 0814431143
U1  - X:513.73.N7, L2 
PY  - 1972///
CY  - Washington
PB  - AMA          
KW  - Advertising
ER  -