Bateson John E G <br/><br/>
Essentials of services marketing    Concepts, strategies    

 - 2nd 
 - Washington  Thomson Press USA          2002 
 - xxi, 567p  cm. 
 - Dryden Press Series in Marketing .
<br/><br/><label>ISBN: </label>0030288924 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Industry
<br/><br/><label>Dewey Class. No.: </label>X9(Y):51, N7;P2