TY  - BOOK
AU  - Bateson John E G
AU  -  Hoffman K Douglas
TI  - Essentials of services marketing :  Concepts, strategies   
T2  - Dryden Press Series in Marketing
SN  - 0030288924
U1  - X9(Y):51, N7;P2 
PY  - 2002///
CY  - Washington
PB  - Thomson Press USA        
KW  - Service Industry
ER  -