Rossi Peter, and others <br/><br/>
Bayesian statistics and marketing 

 - West Sussex   John Wiley          2005 
 - x,348p  cm. 
 - Wiley Series in Probability and Statistics .
<br/><br/> Bibliography:  P 335-339; Appendix: P 279-334 
<br/><br/><label>ISBN: </label>139780470863671 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51b4:(B), P5