TY  - BOOK
AU  - Rossi Peter, and others
TI  - Bayesian statistics and marketing
T2  - Wiley Series in Probability and Statistics
SN  - 139780470863671
U1  - X:51b4:(B), P5 
PY  - 2005///
CY  - West Sussex 
PB  - John Wiley        
KW  - Marketing
N1  - Bibliography:  P 335-339; Appendix: P 279-334
ER  -