TY  - BOOK
AU  - Baker Susan
AU  -  Bass Margrit
TI  - New consumer marketing: Managing a living demand s   
SN  - 0470844825
U1  - X:511:(D6,9(B), P3 
PY  - 2003///
CY  - West Sussex 
PB  - John Wiley        
KW  - Marketing
N1  - Bibliography : p 191-96
ER  -