TY  - BOOK
AU  - Mcdonald Malcolm
AU  -  Wilson Hugh
TI  - Markettng plans:  How to prepare them, how to use them.   
SN  - 9780476669976
U1  - X:51-8, Q1 
PY  - 2011///
CY  - West Sussex 
PB  - John Wiley        
KW  - Commerce
ER  -