TY - BOOK AU - Ratner Bruce AU - Ratner Bruce TI - Statistical and machine-Learning data mining : Techniques for better predictive modeling and analysis of big data T2 - Statistical modelling and analysis for database marketing SN - 9781439860915 (hbk) U1 - D65,8(B),27, Q2 TOR PY - 2012/// CY - Boca PB - Raton CRC Press KW - Computer Science KW - Machine-learning data mining KW - Statistical KW - Operational Research N1 - Include bibliographical references; Index 497-516p ER -