"Boyd Harper, and others" Marketing management Cases from the emerging Cou - wESLEY PUBLISHING COMPANY London 1978 - wESLEY pUBLISHING cOMPANY cm. - Stanford University Series in Business Management . Standard No.: 71304 Source: Reference Collections Subjects--Topical Terms: Marketing Dewey Class. No.: "X:51-8y71, K6"