TY  - BOOK
AU  - Bursk Edward C
AU  -  Greyser Stephen A
TI  - Advanced cases in marketing management
T2  - Prentice-Hall Foundations of Marketing Series
U1  - "X:51-8y7, K8" 
PY  - 1968///
CY  - NJ
PB  - Prentice-Hall       
KW  - Marketing
ER  -