TY  - BOOK
AU  - Malhotra Naresh K
TI  - Marketing research: An applied orientation
SN  - 8177583891 (pbk)
U1  - B2T0b8B:f, P4 
PY  - 2004///
CY  - New Jersey 
PB  - Pearson Education, Inc.
KW  -  Marketing research
KW  -  Research design-Marketing
KW  - Operational Research
N1  - Appendix A1-A12p
ER  -