Bonoma Thomas V <br/><br/>
Managing marketing  " Text, cases and readings" 

 - NY  Free Press        1984 
 - 522p  cm. 
<br/><br/><label>ISBN: </label>0029037204 
<br/><br/><label>Standard No.: </label>71303 
<br/><br/><label>Source: </label> Reference Collections 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>"X:51-8y7, M4"