TY  - BOOK
AU  - Bernhardt Kenneth L
AU  -  Kinnear Thomas C
TI  - Cases in marketing management
SN  - 0256030553
U1  - "X:51-8y773.N7, L8;M5" 
PY  - 1985///
CY  - Texas
PB  - Business Publication      
KW  - Marketing
ER  -