Kotler Philip <br/><br/>
Principles of marketing 

 - 11 
 - New Jersey   Pearson Education, Inc.  2006 
 - 671+v.p.  cm. 
<br/><br/> Appendix 1-4 A1-A33p; Glossary G1-G10p; Index I1-I20p 
<br/><br/><label>ISBN: </label>8177581074 (pbk) 
<br/><br/><label>Standard No.: </label>18457 
<br/><br/><label>Source: </label> 670, 20/03/2006, Vardhman Books  Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing<br/>Operational Research
<br/><br/><label>Dewey Class. No.: </label>B2T0b8B, P6