TY  - BOOK
AU  - Kotler Philip
AU  -  Armstrong Gary
TI  - Principles of marketing
SN  - 8177581074 (pbk)
U1  - B2T0b8B, P6 
PY  - 2006///
CY  - New Jersey 
PB  - Pearson Education, Inc.
KW  -  Marketing
KW  - Operational Research
N1  - Appendix 1-4 A1-A33p; Glossary G1-G10p; Index I1-I20p
ER  -