Koschnick W J <br/><br/>
Dictionary of Marketing 

 - England  Gower Publishing        1995 
 - 647p  cm. 
<br/><br/><label>Standard No.: </label>142755 
<br/><br/><label>Source: </label> Reference Collections 
<br/><br/><label>Dewey Class. No.: </label>"X;51k, N5/RR"