TY  - BOOK
AU  - SHETH Jagdish N.
TI  - Research in marketing:  A annual compilation of research
U1  - "X:51b4n, L8/RR" 
PY  - 1978///
CY  - Greenwich
PB  - Jai Press      
N1  - Bibliography: P 238-52; Appendix: P 235-37
ER  -