TY  - BOOK
AU  - Farley John U
TI  - Consumer behaviour:  theory and application
T2  - Marketing Science Institute Series
U1  - "X:1:(S:44), L4" 
PY  - 1974///
CY  - Boston
PB  - Allyn & Bacon Inc    
KW  - Consumption Economics
N1  - Bibliography chapterwise and P:263-271; Appendix chapterwise
ER  -