TY  - BOOK
AU  - KHAN Mohd. Altaf
TI  - Strategic marketing
SN  - 9788190849937
U1  - "X:51-8, Q1" 
PY  - 2011///
CY  - New
PB  - Delhi Enkay Publishing     
KW  - Commerce
N1  - Bibliography: P 276-77
ER  -