TY  - BOOK
AU  - Czinkota Michael R
AU  -  Ronikainen Iikka A
TI  - Global Business:  Positioning ventures ahead
SN  - 9780415801942
U1  - "X:545, Q1" 
PY  - 2011///
CY  - New
PB  - York Routledge      
KW  - Commerce
ER  -