TY - BOOK AU - CHHABRA T N AU - GROVER S K TI - Marketing management T2 - Yale Agrarian Studies Series SN - 9788177001488 U1 - "X:51-8, N8;Q8/TD" PY - 2018/// CY - "Delhi," PB - Dhanpat Rai & Co. N1 - Bibliography: P 237-62. Appendix: P 209-16. Glossary: P 231-36 ER -