TY  - BOOK
AU  - BHAMHRA A.S.
AU  -  CHAUDHARY A.K.
TI  - Strategic marketing
SN  - 8126102551
U1  - "X:8, N9" 
PY  - 1999///
CY  - New
PB  - "Delhi, Anmol Publications,     "
KW  - Commerce
N1  - Bibliography: p 345-49
ER  -