TY  - BOOK
AU  - Moyer Reed
TI  - Macro Macromarketing :  A social perspective
T2  - Wiley Marketing Series
SN  - 0471621099
U1  - "X:51-72.73.N7, L2" 
PY  - 1972///
CY  - NY
PB  - Wiley       
KW  - Marketing
ER  -