TY  - BOOK
AU  - Kakkar Ruchi
TI  - Sales promotion schemes in FMCGS:  A study of consu
T2  - "University of Delhi, Commerce, (Deptt of-), Dissertation. Dissertation, University of Delhi, Commerce, (Deptt pf-"
U1  - "X:514, P3/Th" 
PY  - 2003///
CY  - Delhi
PB  - University of Delhi     
KW  - Salesmanship
ER  -