TY  - BOOK
AU  - Malhotra Naresh K
TI  - Marketing research :  An applied orientation
SN  - 817808368X
U1  - "X:51b4, N3;N9/TD1;1" 
PY  - 1999///
CY  - New
PB  - Delhi Pearsons Education India    
KW  - Marketing
N1  - Bibliography chapterwise
ER  -