DUTTA Kirti <br/><br/>
Integrated marketing communication 

 - New  "Delhi, Oxford University Press,    "  2016 
 - "xix,489p"  cm. 
<br/><br/> Bibliography: P 297-314. Appendix: P 273-96 
<br/><br/><label>ISBN: </label>9780199464852 
<br/><br/><label>Standard No.: </label>206485 
<br/><br/><label>Source: </label> Reference Collections 
<br/><br/><label>Dewey Class. No.: </label>"X:51-8N91, Q6/TD"