TY  - BOOK
AU  - Sheth Jagdish N Ed.
AU  -  Sisodia Rajendra S Ed.
TI  - Does marketing need reform?Fresh perspectives on the future
U1  - X:51, P6 
PY  - 2006///
CY  - Armonk
PB  - M E Sharpe     
KW  - Marketing
ER  -