Kapferer Jean-Noel <br/><br/>
Strategic brand management. 

 - 2nd 
 -  1997 
 - 443p  cm. 
<br/><br/><label>Standard No.: </label>116074 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Dewey Class. No.: </label>X:513-8, N7