TY  - BOOK
AU  - Varshney R L
AU  -  Bhattacharyya B
TI  - International marketing management: An Indian perspective
U1  - X:51-8.2'N9, N6 
PY  - 1996///
CY  - New Delhi
PB  - Sultan Chand & Sons   
KW  - Marketing Management
ER  -