McDonald Malcolm <br/><br/>
Marketing accountability    How to measure marketing effectiveness. 

 - London  Kogan Page        2009 
 - ix,293p  cm. 
<br/><br/><label>ISBN: </label> 2202 
<br/><br/><label>Standard No.: </label>107374 
<br/><br/><label>Source: </label> 563, 01/02/2010, Insat Books and Periodicals  Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Buisness Economics
<br/><br/><label>Dewey Class. No.: </label>X:51, P9