TY  - BOOK
AU  - Kotler, Philip
AU  -  Jha, Mithileshwar
AU  -  Keller, Kevin Lane
AU  -  Koshy, Abraham
TI  - Marketing management: a South Asia perspective 
SN  - 9788131767160
U1  - X:51-8  Q3 
PY  - 2014///
CY  - Delhi
PB  - Pearson,       
KW  - Reference
ER  -