TY  - BOOK
AU  - McCarthy Richard V.
AU  -  Ceccucci Wendy
AU  -  Halawi Leila
AU  -  McCarthy Mary M.
TI  - Applying predictive analytics:  Finding value in data
U1  - X:(B28), Q9 
PY  - 2019///
CY  - Switzerland
PB  - Springer          
KW  -  SAS enterprise miner
KW  - Financial Studies
ER  -