TY  - BOOK
AU  - Herstatt Cornelius Ed.
AU  -  Tiwari Rajnish Ed.
TI  - lead Market India : Key Elementd and Corporate perspectives for Frugal Innovations(India studies in Business and Economics
U1  - X.2'P, Q7 
PY  - 2017///
CY  - Cham
PB  - Springer          
KW  - Business Economics
ER  -