Kapferer Jean-Noel Luxury strategy Break the rules of marketing to build luxury brands. - 2 - New Delhi Kogan Page 2012 - xi,395p cm. ISBN: 3105.7123999999999 Standard No.: 117184 Source: 108, 20/09/2012, Pioneer Book Distributors Textual Subjects--Topical Terms: Business Economics Dewey Class. No.: X9(M7).1'P, Q2