Lancaster Geoff <br/><br/>
Management of marketing 

 - Oxford  Elsevier Butterworth-Heinemann        2005 
 - xi,404p  cm. 
<br/><br/><label>Standard No.: </label>66340 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>X:51-8, P5