Gelder Sicco Van <br/><br/>
Global brand strategy  Unlocking brand potential across countries,cultures & markets      

 - London  Kogan Page        2004 
 - xii,260p  cm. 
<br/><br/><label>Standard No.: </label>184 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Strategy
<br/><br/><label>Dewey Class. No.: </label>X:513, P4