Gamble Paul R <br/><br/>
Maketing revolution  The radical new approach to transforming the business the brand and the bottom line 

 - London  Kogan Page        2005 
 - xii,308p  cm. 
<br/><br/><label>Standard No.: </label>69142 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>X:51-8, P5