TY  - BOOK
AU  - Gamble Paul R
AU  -  Tapp Alan
TI  - Maketing revolution: The radical new approach to transforming the business the brand and the bottom line
U1  - X:51-8, P5 
PY  - 2005///
CY  - London
PB  - Kogan Page      
KW  - Marketing Management
ER  -