TY  - BOOK
AU  - Pegan Giovanna
AU  -  Luca Patrizia de
AU  -  Vianelli Donata
TI  - International marketing strategy :  The country of origin effect on decision-making in practice
T2  - International series in advanced management studies ( series no-15195)
SN  - 9783030335908
U1  - X:51.1'P, R0 
PY  - 2020///
CY  - Cham
PB  - Springer          
KW  - Applied Operation Research
ER  -