TY  - BOOK
AU  - Chevalier Michel
AU  -  Mazzalovo Gerald
TI  - Prologo : Brands as a factor of progress. Tr. by Joe Lacour
U1  - X:513, P3 
PY  - 2003///
CY  - New York  
PB  -  Palagrave Macmillian     
KW  - Brand Management
ER  -