TY  - BOOK
AU  - Dube Jean-Pierre Ed.
AU  -  Rossi Peter E.
TI  - Handbook of the economics of marketing (Vol.1)
U1  - X:51, Q9 
PY  - 2019///
CY  - Oxford
PB  - North-Holland (Elsevier)         
KW  -  Conjoint analysis
KW  -  Digital marketing
KW  -  Microeconometric models
KW  -  Product life cycle
KW  - Business Economics
ER  -